× × ×
Will London’s New Wayfinding System Get More People Walking? | Sustainable Cities Collective - http://sustainablecitiescollec...
“The thinking behind the new system is to encourage more people to walk around London instead of driving or using already overcrowded public transport. By catching people at key decision points – such as tube stations – and providing them with the right information on walking times and local attractions, it is hoped that they will choose to walk. ¶ But the key question is: does it get more people walking? Research following the prototype system in Bond Street found that on average, walking journeys in the area were 16% quicker. More recent assessments of the new pilots found that the number of people getting lost in the area fell by 65%. Overall this has contributed to a five per cent increase in people walking in these areas of London.” #города_и_люди - × × ×