“We had a chance to speak with Mike Cassidy, Google’s Product Management Director of Search, about the updates yesterday. He outlined three key things Google is focusing on: blending the results, increasing the social coverage, and giving users more control. The first two are the meat, and the third is simply overdue. ¶ By “blending” results, Cassidy means that Google is now going to be showing social results in the regular search results stream. The link itself will look the same as every other link — blue, underlined — but it will say something like “YOUR FRIEND’S NAME shared this” below it, along with that user’s profile icon. ¶ So is Google using social signals to alter the actual results? Yes and no. In some cases they are, in some cases they’re not, Cassidy says. He declined to get into specifics, noting that it was a part of their special sauce. But he did say that there are several things that the algorithm now takes into account from a social perspective on top of all the other more traditional signals.” - × × ×

Господи, пожалуйста, пусть они хоть это сделают отключаемым! :( - smallq