× × ×
People don't buy products, they buy better versions of themselves - The Buffer Blog - http://blog.bufferapp.com/people-...
“I’ve heard people talk about using benefits instead of features in marketing, but I’ve always struggled to understand the difference. For this post, I explored this in a bit more detail and dug up some examples of companies who do this well.” - × × ×
... and there is no flower behind second person. - A. T.