“It sometimes occurs that gifts purchased online do not meet the needs or tastes of the gift recipient,” Amazon wrote in its patent filing. “For example, the recipient may already have the item and may not need another one of that same item. Alternatively, the item may not be the right size, the right type, the right style, and so on.”
“In such situations, the recipient may wish to convert the gift to something else, for example, by exchanging the gift for another item or by obtaining a redemption coupon, gift card, or other gift certificate to be redeemed later.” - × × ×