"The product alone is not really the draw of Nootrobox. Nutritional supplements are fairly common, and can be found at local health food stores, and other online and offline specialty shops. Nootrobox’s selling point is that it’s aiming to stack multiple compounds in one pill to help out those who are really into their supplements, and were previously making their own stacks using different buckets of powder. “Nootrobox offers ‘stacks in a capsule’ so we make it super accessible and convenient,” explains Woo. But really, the startup is about getting these regular nutritional supplement consumers to buy their products differently – i.e., on subscription." - × × ×