"Every six months, the Audit Bureau of Circulations releases data about newspapers and how many people subscribe to them. And then everyone writes a story about how some newspapers declined some amount over the year previous. Well, that's no way to look at data! It's confusing—and it obscures larger trends. So we've taken chunks of data for the major newspapers, going back to 1990, and graphed it, so you can see what's actually happened to newspaper circulation. (We excluded USA Today, because we don't care about it. If you're in a hotel? You're reading it now. That's nice.)" - × × ×