“Now, anybody who can make a visit to the dentist at least interesting is writing some impressive copy. And the thing is, Groupon makes this look easy. You barely realize they’re sucking you into another daily deal for an everyday service when you’re already clicking through to take advantage of it. That’s the power of great copy…when it’s really good you barely notice it’s there. It turns out that Groupon has lots of writers on staff. (as of September 2010 they had 70) And they also have an entire style guide that helps writers adhere to the friendly Groupon voice: Public Groupon Editorial Manual. Reading through this manual is a wonderful exercise in decoding what makes Groupon’s writing work.” - × × ×

Public Groupon Editorial Manual — https://docs.google.com/View... • #awesome_manual_of_WIN • #наркотические_буквы • #паттерны • #рассказывание_историй • #как_писать_слова - × × ×