"Before you rush to create a networking site for Oklahoma City pet lovers or Duluth skydivers, consider this: 57% of all that local social-networking advertising is going to two sites, Facebook and MySpace. They are the only two sites generating more than $100 million from local advertising placement. We’re seeing quite a few local ads placed either through Google or Yahoo’s contextual placement program – probably through an intermediary and not by the advertiser directly." - × × ×