“Seeing more items faster is presumed to be a better experience”, McKinley said. But the A/B tests showed various negative effects of the feature, including fewer clicks on the results and fewer items “favorited” from the infinite results page. And curiously, while users didn’t buy fewer items overall, “they just stopped using search to find these items.” So basically infinite scroll failed in every major way. But not only was Etsy’s team wrong in assuming that users would benefit from infinite sroll, McKinley said, they were wrong in automatically accepting the two underlying assumptions behind infinite scroll” - × × ×

Презентация, в которую надо бы внимательно вчитаться людям из Супа. - smallq