“The results are good news for news app developers and publishers hoping to convert app downloads into lucrative contracts with advertisers and marketers, but I’m thinking it also might indicate areas where consumers have yet to be impressed with any currently available app offerings. I think many entertainment apps are too narrowly focused, and only fit the description in the loosest sense of the word, which is probably bringing down the average when compared to oft-used software like the iPad Netflix app. And many sports apps tend to offer little of value beyond the ability to check scores when your favorite team is playing, which isn’t likely to encourage much engagement.” • #now_ipad - × × ×