“Apple seem to have got this just right,” says Exact Editions co-founder Daryl Rayner. “In July they introduced the new in-app purchasing and auto-renewal system. This has worked a treat with high renewals (over 80 percent). We saw sales more than doubling between June and August, and it looks as though Apple have now pushed the Newsstand into the foreground and this will provide further sales uplift. “Magazines with a strong visual impact are doing particularly well (The Wire, Selvedge) and, interestingly, the literary magazines are equally strong (The Spectator and Le Monde Diplomatique). “It’s all about the iPad. iPad owners are buying digital magazines (85-plus percent of our customers are buying titles for their iPad) and publishers need to get their magazines into the iTunes mix before the holiday season.” - × × ×