“Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. And that should be a wake-up call for every company.” ¶ “In a world of social networks, then, this much seems clear: Companies that can connect with us and raise our oxytocin levels should prosper. Those that can't, won't.” - × × ×