“Ci — Click Index: visits must have at least 6 pageviews, not counting photo galleries. Di — Duration Index: visits must have spend a minimum of 5 minutes on the site. Ri — Recency Index: visits that return daily. Li — Loyalty Index: visits that either are registered at the site or visit it at least three times a week. Bi — Brand Index: visits that come directly to the site by either bookmark or directly typing www.philly.com or come through search engines with keywords like “philly.com” or “inquirer”. Ii — Interaction Index: visits that interact with the site via commenting, forums, etc. Pi — Participation Index: visits that participate on the site via sharing, uploading pics, stories, videos, etc.” #будущее_мидий - × × ×

Бугага. “They can do this because they have a web analytics person full time looking at ‘how do we measure success?’” — said Sonia Meisenheimer, digital marketing strategist for the St. Petersburg Times’ tampabay.com. “We could never sustain the reporting and tracking.” Internally, she said the most important number for tampabay.com is simply revenue per unique visitor. “My question to philly.com is: how does this help you make more money? Because I don’t see that in the equation.” Стратег по цифровому маркетингу жжот, конечно. - × × ×