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Museum 2.0: Is it Real? Artwork, Authenticity... and Cognitive Science - http://museumtwo.blogspot.ru/2014...
"A farmer says he has had the same ax his whole life--he only changed the handle three times and head two times. Does he have the same ax? ¶ This question launches Howard Mansfield's fascinating book about historic restoration, The Same Ax, Twice. Mansfield explores the sanctity and lineage of historic sites, from Japanese Shinto shrines (completely rebuilt 61 times in 1300 years), to igloos (rebuilt annually, oldest documented human dwelling), to the USS Constitution (80-90% rebuilt since it first sailed). ¶ He argues that these relics are stronger because of their reconstruction. As he puts it: “So, does that farmer have the same ax? Yes. His ax is an igloo, and a Shinto shrine. He possesses the same ax even more than a neighboring farmer who may have never repaired his own ax. To remake a thing correctly is to discover its essence.” • #схватил_за_мозг - × × ×
“Whose soul is stamped on a work of art? On a tool? On a scientific specimen? What does it mean if we conflate realness with human essence? ¶ If you care about authenticity, this research is pretty troubling. Sure, it shows that people value the original artist's hand in his/her work. But more than that, it shows that value is positively correlated with a perception of human touch. That perception can be faked--to both positive and negative ends. Artists embue anonymous objects with fictional narratives to increase their value. Companies buy up long-lived brands to add a human story to their wares. Spiritualists contact the dead.” - × × ×