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Why Experts Reject Creativity - The Atlantic - http://www.theatlantic.com/busines...
“People think they like creativity. But teachers, scientists, and executives are biased against new ways of thinking.” • #схватил_за_мозг - × × ×
“But what if the innovator's dilemma is part of something bigger—a creator's dilemma, an innate bias against novelty? Indeed, it turns out that our aversion to new ideas touches more than technology companies. It affects entertainment executives deciding between new projects, managers choosing between potential projects or employees, and teachers assessing conformist versus non-conformist children. It is a bias against the new. The brain is hardwired to distrust creativity.” - × × ×