Listed below are our design principles and examples of how we’ve used them so far. These build on, and add to, our original 7 digital principles. 1 Start with needs* 2 Do less 3 Design with data 4 Do the hard work to make it simple 5 Iterate. Then iterate again. 6 Build for inclusion 7 Understand context 8 Build digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better - × × ×