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Users more loyal to apps in 2012; iOS beats Android | Localytics - http://www.localytics.com/blog...
“iPhone and iPad users are 52% more loyal to their apps than Android users. A healthy 35% of Apple iOS users launched an app more than 10 times after downloading, compared to 23% of Android users. The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.” - × × ×