"The adverts for a device that was barely six months old point to a problem some people are beginning to suspect about "wearables" - that if you don't get it just right, they're done. ¶ That observation is strengthened by research from Endeavour Partners in the US, which found that one-third of American consumers who have owned a wearable product stopped using it within six months. What's more, while one in 10 American adults own some form of activity tracker, half of them no longer use it. ¶ So what's the problem with smartwatches and fitness trackers? Are they just too early? Or is it something more fundamental?" • #no_wear - × × ×