"The folks at Wikipedia are kings of A/B testing, and it turns out that this positioning just works best. While it may cause an eye twitch for the UX designers of the world — and everyone who likes to pretend that they’re UX designers (i.e. the entire Internet) — it means more cash for Wikipedia in the end. Plus: intentionally or not, it’s had an awesomely viral effect for the whole campaign (hence this post.) Now go donate." - × × ×