“Boil those comments down and the Chrome returns look something like this: * A Chrome user can contribute to a feedback loop that improves search quality. * A Chrome user will use Google extensively with little to no slippage. * Google can spend less on traffic acquisition costs. * The company doesn’t have to spend as much on distribution—think the fees for the Firefox search bar. * And this locked-in Google user is more likely to increase engagement as the company adds Chrome apps and social features down the line. ¶ By the way, Chrome also gives Google a hand in browser standards, but that ROI seems decidedly naive when you consider the lifetime value of Chrome user.” - × × ×