“Taking a local approach to candy bars, Nestlé recently launched 19 new Kit Kat flavours in Japan that reflect food specialities of specific districts. Each flavour is sold exclusively in the region for which it was created, making the limited edition Kit Kats popular souvenirs for travellers. The uniquely Japanese Kit Kat varieties include yubari melon and baked corn from Hokkaido island; strawberry cheesecake from Yokohama; cherries from Yamagata Prefecture; and sweet potato, blueberry and soybean from the Kanto region. Other varieties include wasabi, green tea, apple, green beans, chilli and miso. Tapping in to the Japanese tradition of sending students good luck wishes before their exams, Nestlé also launched a marketing campaign with Japan's postal service to create "Kit Kat Mail," a postcard-like product sold only at the post office.” - × × ×

В Японии достаточно много "адаптаций" от больших брэндов. В октябре прошлого года, например, я там застал Кит-кат из зеленого чая и фанту из непонятной зеленой штуки. =) - Friendfiddich

хорошая идея для создания истории. обычно, после прагматично проведенного turf анализа http://www.tnsglobal.com/_assets... до лонча выживает пара-тройка sku. - мои_друзья_симптомы