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“Just the right information at just the right time.” — Google Now: There’s A Fine Line Between Cool And Creepy | TechCrunch - http://techcrunch.com/2012...
"Google Now learns from your search behavior and shows you cards with information you regularly search for (think game scores of your favorite teams, flight schedules) or that could be relevant to you because of your current location, including weather, nearby restaurants, schedules for the next bus station, how long it’s going to take you to drive home and currency information if it finds you are in a different country. It also uses a whimsical theme to highlight the time of day and where you are (it showed an image of Sydney’s Opera House, for example, when I was there a few weeks ago)." • #trendtaste - × × ×
“For now, Google has decided to err on the safe side and with just about a dozen different Google Now cards, it’s a pretty limited service that, despite its promise, doesn’t always offer you “just the right information, at just the right time” (most of the time it just shows the weather card anyway). As Google expands the service, however, it’ll be interesting to watch how long it will take before it starts pushing things a bit too far.” - × × ×