"The Lookout at Yahoo News decided to try and tack in a different direction: On June 27, they put out a call to readers to share stories on long-term unemployment. Call-outs are nothing new in journalism, but The Lookout was specifically looking for full personal stories, not just modular information that could be used to fill out copy. The result was unexpected: More than 6,000 responses through comments and email, so much that they went beyond a one-off story on long-term unemployment and created Down But Not Out a Tumblr devoted to the personal narratives of the long-term unemployed. “I felt like people had become inured to seeing those numbers constantly,” said Zachary Roth, senior national affairs reporter for The Lookout. “Almost like the jobs crisis has gone on for so long that people have lost interest.”" - × × ×