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trendwatching.com's May 2010 Trend Briefing covering "STATUSPHERE": Whatever industry you’re in, in the end, everything is about status. And since what constitutes status in consumer societies is fragmenting rapidly, here’s a (modest) framework to help you start exploring new status symbols and stories with your customers. - http://www.trendwatching.com/trends...
“Does the above cover the entire STATUSPHERE? Of course not. Because man’s vanity, ego, his yearning to be recognized, seen, admired, heard, envied and lusted after knows no boundaries, there will always be new ways to help him/her stand out from the herd, as long as you keep a close eye on societal changes that lead to shifts in what constitutes status.” - × × ×