Wired and The New Yorker Pull Back on Flipboard — Shelving Efforts to Sell Ads, Curtailing 'Flip-able' Content
| Media - Advertising Age - http://adage.com/article...
"Wired and The New Yorker are suspending efforts to sell ads on the platform and replacing their robust Flipboard feeds next month with spartan versions that summon their own websites if readers want whole articles. Wired will stop posting entire articles like this on Flipboard next month. "Wired is pulling back," said Howard Mittman, VP and publisher at the magazine. "Our intention is to adapt our model to allow Flipboard users to know what content at Wired is out there. It will have a headline and a sentence leading to a URL. If digital consumers want to interact with Wired, they can do so at Wired.com and not through an intermediary.” • #будущее_мидий - × × ×