"That’s why it makes sense for Hulu to be owned by the main networks it distributes. It can help its owners mainly by making it easier for them to find viewers and only secondarily making a profit. Joost and the rest needed to make money, and enough of it to satisfy venture capital investors, by negotiating a large enough share of the ad revenue with the networks. All this makes me believe that Hulu is an exception that proves the rule. Running a portal is a very tough business and unless you have exclusive access to very valuable content, along with a distinctive brand premise, you are not going to be able to make much money with one." - × × ×