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The Cognitive Cost of Doing Things | Lifehacker - http://lifehacker.com/#!57982...
“1. Activation energy, 2. Opportunity cost, 3. Inertia, 4. Ego/willpower depletion, 5. Neurosis/fear/etc, 6. Altering of hormonal balance, 7. Maintenance costs from the idea re-emerging in your thoughts.” #схватил_за_мозг - × × ×