“So here's the second big announcement: We're changing our name. 37signals is now Basecamp. "37signals" goes into the history books. From now on, we are Basecamp. Basecamp the company, Basecamp the product. We're one and the same.” - × × ×

"Basecamp! Oh I love Basecamp! My wife uses Basecamp too! Even our church uses Basecamp!" - Sasha Rakovets

Household name. - × × ×

Осталось им выпустить продукт 37Signals от Basecamp! - социальный груффало