"The main functionality of this is in the texting space," he says. Typing the symbol he has devised with a single keystroke will save time and — crucially, in the context of Twitter — two characters. ¶ It may seem a strange digression for a man whose cafe-cum-restaurant empire encompasses 10 businesses, but he's serious enough about it that he has invested plenty of time and about $75,000 of his own money in it so far. ¶ He has developed the typography — effectively an upper-case "T" and a lower-case "h" bunched together so they share the upright stem — and an app that puts it in everyone's hand by allowing users to download an entirely new electronic keyboard complete not just with his symbol — which he pronounces "th" — but also a row of keys containing the 10 or 15 (depending on the version) most frequently typed words in English.* ¶ "Is this important?" he asks rhetorically. "No. Is this going to change the world? Not really. But is it something that might be useful for people? I think so." • #рубрика_прекрасное - × × ×

* According to Wikipedia, the 15 most commonly used words in English are, in descending order: the, be, to, of, and, a, in, that, have, I, it, for, not, on, with. - × × ×