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What Big Media Can Learn From the New York Public Library - Alexis Madrigal - Technology - The Atlantic - http://www.theatlantic.com/technol...
“With all this change -- not to mention a possible $40 million budget cut looming -- it would be no surprise if the library was floundering like the music industry, newspapers, or travel agents. (Hey, man, we all get disintermediated sooner or later.) But that's the wild thing. The library isn't floundering. Rather, it's flourishing, putting out some of the most innovative online projects in the country. On the stuff you can measure -- library visitors, website visitors, digital gallery images viewed -- the numbers are up across the board compared with five years ago. On the stuff you can't, like conceptual leadership, the NYPL is killing it. ¶ The library clearly has reevaluated its role within the Internet information ecosystem and found a set of new identities. Let's start from here: One, the New York Public Library is a social network with three million active users and two, the New York Public Library is a media outfit. ¶ The library still lends books, but over the past year, the NYPL has established itself as a beacon in the carcass-strewn content landscape with smart e-publications, crowdsourcing projects, and an overall digital strategy that shows a far greater understanding of the power of the Internet than most traditional media companies show.” - × × ×