“All the RPM data from Perfect Market really shows is that advertisers are more interested in having their ads appear on pages that are about social security and immigration reform than on pages about Lindsay Lohan. This isn’t surprising: not only are readers of articles about social security more likely to have incomes that appeal to advertisers, but advertisers almost always want to be on pages that are about “serious” topics. That said, however, they mostly want to be on pages that are about serious topics at websites that are racking up millions of pageviews and unique visitors — and one of the ways to boost those numbers, unfortunately, is to write about Lindsay Lohan (and other similar topics that almost everyone clicks on, even if they don’t want to admit it). Advertisers aren’t likely to stick around and pay those hefty RPM averages for pages on websites that aren’t getting any traffic. If you try to run a site that is just about social security or immigration reform, you are going to wind up with very few visitors, and pretty soon it won’t matter what your revenue per page is.” #вечные_вопросы - × × ×