"Google Editions will offer three business models. The first will allow a consumer to purchase the ebook from Google Books, Google's online collection of digitized books. The second will allow consumers to purchase from a partner retailer and the third would direct consumers to a publisher's website. In the first route, payments are split 63/37 in the publisher's favor. If purchasing from a retailer, that split would be 45/55 with the 45% going to the publisher and the retailer splitting the remaining 55% with Google. No decision has been made on the split for the third option, purchases made via a publisher's own website. Edmonds also noted that these splits are not set in stone just yet - discussions were "just beginning." In addition, Google may discount books from their list price where permitted, but the discount would be taken from Google's profits and not anyone else's." - × × ×