"Anderson explained that magazines like Wired are packaged mediums. The editors take an idea and package it with all the tools at their disposal including long form journalism, photography, design and infographics. This means that magazines end up with significant visual impact. It stops the reader at first glance, and rewards the deep dive. On the web, he said, the constraints of the medium mediated by HTML and web browsers means that everything gets fragmented: a 6, 000 word article is published across 16 pages, photography turns into thumbnails and design is “completely lost.”" - × × ×