"When we can interact with our data in short bursts via notifications, we make remarkable efficiency gains, especially on tasks that we perform again and again. Apps will become more about information and communications; we’re going to think of them as services instead of as windows onto our data. The things that can make best use of single click efficiency will soar. A whole new world is up there waiting for us at the top of the screen. We just need to pull it down." - × × ×