"The service, which is available as a Web site and iPhone app, comes from Gina Bianchini, the co-founder and former CEO of Ning. Mightybell’s content management tools try to anticipate the ways its guide creators might use them — to offer a packing list for a trip, for instance, or to set up a communal photo gallery for everyone who uses the guide. It helps creators add pictures, videos, times and locations, and encourages them to make their steps measurable so users can confirm that they have each been completed. Mightybell also has extensive and pretty tools for creators to analyze how people use their guides, including feedback on how every step was received by users, visualizations of conversion rates from various referrers like Facebook and Twitter, and details about which of their followers are most engaged. Registered guide users also get a multicolored timeline of everything they’ve ever done on the site." - × × ×