“The game is so ubiquitous it’s almost obnoxious. Some tech observers previously dubbed Angry Birds the new Pac-Man, but that wasn’t enough for the game’s makers. “What we’re doing is we’re building out the Angry Birds world,” said Peter Vesterbacka, whose business card title reads “Mighty Eagle” of Rovio. “Pac-Man is only one game. Mario is a better benchmark." - × × ×

“But Angry Birds was not a small-team effort, nor was its success a lucky strike. Based in Finland, the Rovio game studio that makes Angry Birds has 40 employees and expects to expand to 100 by the end of this year. Angry Birds was actually the studio’s 52nd published game, and its 16th originally created game, according to Mikael Hed, Rovio’s CEO. He said the game’s success was carefully engineered with physics-based gameplay that made it easy to learn, while creating depth for advanced players in later stages. Add to that very cute characters and sounds, and a polished design, and you have a big hit.” #grind_is_good - × × ×