“They called it the “Great Mancession.” As the post-2008 economic decline put more men out of work than women in the US, marketers began to notice a trend: Men in opposite-sex couples were taking over what had traditionally been women’s roles. In focus group after focus group, Julie Murphy, an account planner at Midan Marketing, heard from under- and unemployed men who were buying and preparing most of the food in their households. Robbed of their economic potency, men were transforming themselves from chest-waxing metrosexuals into helpmates.” • #мужчинам_мужская_смерть (via @metavoid) - × × ×

Отличная подпись под картинкой: “Marketers were surprised to the point of neologism by the discovery that men shop for their families.” - × × ×