“It was fortunate that Jobs had heard of an amazing Israeli scientist who developed an algorithm for search that would have the same effect on Google as Google had on Alta Vista using Page Ranking. The key thing was to keep the project hidden. This way if it failed, it would not make Apple look bad but if it succeeded, it would smash Google. ¶ On  his death bed, or close to it, he made Tim Cook, the current CEO, promise to keep project Found going. By the summer of 2014, it was clear that the new search capability developed by Apple would revolutionize search. Apple began to get ready for the launch. They wanted a way to make sure that millions of people could use the new search capability on the day of the launch. This required that a few more people be brought into the fold so that Found could be rolled out in releases IOS, OSX and iTunes. Of course, it was hard to keep such a project secret up to the announcement but Apple did it’s best. It provided a lot of cover. Many false stories were leaked with most focused on the use of Artificial Intelligence within Siri. While these stories were not far from the truth, they lacked a few key elements – all of which were finally revealed  publicly by Steve Jobs at a major event in Sept. 2015.  ¶ Yes, I said Steve Jobs. This effort was so important to him that he pre-recorded the announcement before his death and instructed Tim Cook to use it.” - × × ×

(Сюда хорошо вписывается не только Сири, но и Вольфрам Альфа, на которой удобно тестировать всякие ресолверы.) - × × ×

"This effort was so important to him that he faked his own death to be able to work on Found" - alex@kapranoff.ru