Unlike other young Internet entrepreneurs who built big businesses at the start of the new millennium, the story of Sam Jain and Daniel Sundin hasn’t been told in fawning profiles or books or in movies directed by David Fincher. Yet in a perverse way, IMI could be considered one of the most remarkable startups of the past decade. This duo’s knack for social engineering has been as brilliant as anything Facebook ever rolled out, and IMI’s nimble, iterative approach to software development and marketing produced innovation on an almost weekly basis. The IMI story apparently isn’t one that its two founders are eager to tell, though; in fact, their whereabouts are unknown and both have warrants out for their arrest. But thanks to a series of lawsuits and criminal complaints filed over the past several years, combined with interviews with former company insiders, it’s possible to reconstruct a picture of how scareware gets made—and how it made multimillionaires out of two misanthropic hucksters. #конкультура - × × ×