К вопросу о Космонавте: “Patrick Rooney, director of research at the Center on Philanthropy at Indiana University, said that some online donors, particularly younger ones with less money to contribute, could find Kickstarter’s model more appealing than donating to traditional nonprofit institutions. “It’s very personal in some ways, as opposed to giving a gift to, say, Indiana University,” he said.
Indeed, Emily Grenader, a 24-year-old artist in Houston, directly involved her patrons in her project: mailing postcards every day for an entire year. “I needed the funding but I also needed addresses — people — to make it work,” she said.
Ms. Grenader asked for $5 contributions and quickly raised double her original goal of $365. But money is still rolling in from people who want one of her cards. “It works because people want to support the artists, but they also want the things being offered,” she said.” - × × ×