“Now Ian Bogost has come along with a similar theory, relating to Kickstarter. Funding projects on Kickstarter is in itself “another form of entertainment”, he says: What if Kickstarter is more about the experience of kickstarting than it is about the finished products? When you fund something like OUYA, you’re not pre-ordering a new console that will be made and marketed, you’re buying a ticket on the ride, reserving a front-row seat to the process and endorsing an idea. It’s a Like button attached to your wallet.” - × × ×