“To help push Ikea's intensely odd PS 2014 collection, the furniture seller's Russian division hired ad agency Instinct to build a marketing campaign within Instagram. Navigating to the Instagram account ikea_ps_2014 on your smartphone — it won't format correctly in your browser — will open up a "website" within the app, consisting of 12 images. The account acts as an interactive catalog, divided into Benches, Tables, Storage, Light, Textiles, and Ideas.” • #свободу_форме - × × ×