urbansheep@gmail.com › Теги: because fuck you thats Y

“Over the subsequent weeks, we’ve worked on various applications and treatments of the logo (the favicon, app launchers, sub-brand lockups). It’s held up well. And, while moving forward we’re likely to make small iterative changes along the way rather than dramatic ones, we’re really happy with where we ended up. We hope you are too!” - × × ×

А что в логотипе еще из 98-го, кроме bevel'а? - Vyacheslav Matyukhin

Они не просто так сделали, они сначала месяц тестировали: http://survata.com/blog... - 9000

^ Аааа, какие замечательные «Footnotes for our fellow data geeks» - earlyadopter

@9000: RTFA, тестировали не они. Яху выкладывало логотипы день за днём. - × × ×

@mmcleric: остальное надёргано и слеплено во франкенштейна. Настолько кургузого, что не очень верится, что это действительно новый массовый бренд. - × × ×

“We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve. ¶ We preferred letters that had thicker and thinner strokes - conveying the subjective and editorial nature of some of what we do. ¶ Serifs were a big part of our old logo. It felt wrong to give them up altogether so we went for a sans serif font with “scallops” on the ends of the letters. ¶ Our existing logo felt like the iconic Yahoo yodel. We wanted to preserve that and do something playful with the OO’s. ¶ We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark. ¶ We toyed with lowercase and sentence case letters. But, in the end, we felt the logo was most readable when it was all uppercase, especially on small screens.” - × × ×

http://ia.net/blog... - Gleb Kalinin