The Origin Of #Long Things: We're probably in a bubble in terms of the way we talk about reading longer pieces of writing. But where did #longreads and longform come from? — by Matt Buchanan - http://www.buzzfeed.com/mattbuc...
""As for the origin of the word," Longreads' Armstrong told me, "I just used to see people use it as an offhand remark, or even a warning: 'Prepare yourself: it's a long read.' I thought it could be turned instead into a badge of honor, rather than something to be shunned. I made it one word for hashtagging simplicity (#longreads) and gave it an exact definition — non-fiction or fiction over 1,500 words." Lammer's origin for "longform" is less exacting — "There is no great story as to why we're longform.org rather than long-form.org or long_form.org, other than dashes and underscores in URLs suck" — and maybe more interestingly, so is his definition — "Knowing what to call these kinds of pieces is tricky, but whether they're called them 'New-Yorker-kinda-stuff,' 'features,' '2000 words +.' or '#longreads,' — you know it when you see it."" - × × ×